when enter into IKEA's toilet, i come across this advertisement. Even in toilet will not spare as a marketing tools for IKEA. See how a company with hundreds year experience doing business.
IKEA is a Swedish multinational company dealing with wide range of unique furnitures. Their unique business concept also is a key factor for their success. IKEA is privately owned by Ingvar Kamprad (source). He is the richest man in Europe and the fourth in the world according to the Forbes magazine.
For the new and small entrepreneurs out there; they should be creative in creating marketing tools and IKEA can be a useful place to visit (but remember, dont bring along your wife).
